Building a strategy to co-author a creative and a full-fledged company culture document, recognition program, as well as associated employee branding initiatives – Let’s face it. Your talent is your secret weapon and knowing how to soul search to draft a genuine employee value prop built from the story of where you came from and where you are going, all steeped within a rich and visible set of cultural values, is integral to your building an enduring business that attracts and retains the best people.